Don't skip the fine details of your mobile site.
If you're not already looking at the mobile landscape and plotting out your own addition, you should be. Now that I've been able to live with my own mobile site for a while, I wanted to share some quick tips for those of you that are looking go mobile yourselves.
- Redirect mobile devices to your mobile site. This will give your site visitors a better browsing experience through these devices, plus it will let them know that you have a mobile site, that is if you haven't been tweeting from the rooftops already.
- Provide your visitors a way out of and back into your mobile site. This is a great way for people to access functionality or content that might not be on your mobile site. I will throw out a quick disclaimer on this item though. If your site is small enough to have everything on both your mobile and traditional sites, or there aren't any real benefits to leaving these doorways open, you can forego this item, but it's still something to keep in mind. Also, make sure your redirection and backdoor links don't create a giant, frustrating loop. Just sayin'.
- Your mobile site doesn't need to be a carbon-copy of your traditional site. Look at what you think your visitors would want to access on their handset or better yet, check your site's analytics to see what content they are accessing from their mobile devices.
- Give your mobile site an easy-to-get-to address. Something like www.yoursupercoolproduct.com/Mobile is ok, but m.yoursupercoolproduct.com is even better.