2010 seems to be the year of many, lofty goals that I've set for myself. Ok, maybe lofty isn't the right word here, but I have set quite a few goals, and it's only taken me 7 8 months to start checking a few off the list. One goal, if I can even call it that, is to read more.

No problem, I read my Twitter stream and my RSS feeds daily (if not more frequently than that). I can check that off my list...oh, I didn't finish spelling out the goal. Read. More. Books.

Ok, I can handle that. I've read books before, granted it was years ago and they were mainly dealt with Sci-Fi and Star Trek, but this go-around I wanted to do things differently. I wanted to improve myself, get aggressive with my creativity and focus myself on my...goals. The first book that came to mind when I laid out that plan was Gary Vaynerchuk's Crush It!: Why NOW Is the Time to Cash In on Your Passion (affiliate link).

If you're not familiar with the name, you should get to know it. Gary is a one-man army of focus, drive, and determination. He's genuine, he's authentic, and he's honest. Three great qualities, if you ask me.

In Crush It, Gary tells a compelling story of his entrepreneurial beginnings selling baseball cards in mall swap meets to growing his personal passion, WineLibrary.tv. But this book is more than an autobiography, it's a roadmap and a how-to guide to getting the most out of your passion and your life.

I guess this is going to be less of a book review and more of a push from me to you to run out and buy this book. Whether it's in traditional paper-book form (affiliate link), an eBook (affiliate link) or as an audiobook, you need to give this book a read. Gary's passion radiates from within the pages and into your soul. If you're not affected by what he has to say, check your pulse. I mean it. This book is THAT good.